Scarlett Johansson is the face of Louis Vuitton's Fall-Winter 2007 /2008 campaign."In this one, she's much more recognizable," said Antoine Arnault, Vuitton's communications director says.
Marc Jacobs (Vuitton's creative director) "adores" ScarJo and used her character from the 2003 movie "Girl With a Pearl Earring" as his inspiration for the collection.
The fall campaign, lensed by Vuitton regulars Mert Alas and Marcus Piggott, plays up the painterly colors of the ready-to-wear. "It's probably one of the most beautiful campaigns Mert and Marcus have ever shot," Arnault said. "It's a very iconic campaign."
Arnault, son of LVMH Moët Hennessy Louis Vuitton chairman Bernard Arnault and a member of LVMH's board, said Johansson was at ease during the shoot, held in a studio in her hometown of Los Angeles in late March. In fact, during a lunch break, the photographers were so struck by the combination of light and Johansson that they snapped some impromptu black-and-white portraits that will be featured in a future issue of Pop magazine.
Lindsay Lohan was reportedly rejected as the face of this campaign back in October because she was "too American" for the label, so Lindsay settled for deals with lower profile labels Miu Miu and Jill Stuart. Interestingly, the site Gawker reported that Lohan scrawled “Scarlett is a bloody c-nt / L / Peace and love / [illegible] / f—ker” on the bathroom wall at the NYC bar Dark Room last year.
Source: www.frillr.com
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