Obviously trying to play on young women's "insecurities" about body image, Procter & Gamble is pitching its product as a kind of colon cosmetic, with attractive young models sending home the message that "less-than-glam insides (can) reach supermodel status" by incorporating fibre supplements into a "diva-conscious diet."Monday, March 26, 2007
Metamucil's sad campaign
Obviously trying to play on young women's "insecurities" about body image, Procter & Gamble is pitching its product as a kind of colon cosmetic, with attractive young models sending home the message that "less-than-glam insides (can) reach supermodel status" by incorporating fibre supplements into a "diva-conscious diet."
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